Charlotte Senior

Charlotte is a highly motivated, well-connected, and valued rural professional in the New Zealand primary industry. She has demonstrated experience in farm systems consulting, with a key focus on environmental and economic support. Growing up on her family’s sheep and arable farm in Albury, South Canterbury, she is passionate about working passion at a grass-roots level, empowering farmers to achieve better outcomes for their farm system, business, and the environment, and respond to opportunities, challenges, and change. Her enthusiasm, technical ability, all-round capability, and finger on the pulse see her as a trusted consultant across a wide range of work.

Her farming background has been the primary driver of her interest in individual farmer needs, and empathy and passion to support farmers. After graduating from Lincoln University, Charlotte has spent the past six years working as an Agriculture and Resources Economist, and runs her own small farm near Lincoln with her husband Matt.