Who we are

Charlotte Senior

Charlotte is a highly motivated, well-connected, and valued rural professional in the New Zealand primary industry. She has demonstrated experience in farm systems consulting, with a key focus on environmental and economic support. Growing up on her family’s sheep and arable farm in Albury, South Canterbury, she is passionate about working passion at a grass-roots level, empowering farmers to achieve better outcomes for their farm system, business, and the environment, and respond to opportunities, challenges, and change. Her enthusiasm, technical ability, all-round capability, and finger on the pulse see her as a trusted consultant across a wide range of work.

Her farming background has been the primary driver of her interest in individual farmer needs, and empathy and passion to support farmers. After graduating from Lincoln University, Charlotte has spent the past six years working as an Agriculture and Resources Economist, and runs her own small farm near Lincoln with her husband Matt.

Farm environmental support, complemented with sound farm system and financial advice, across a range of primary sectors including dairy, sheep, beef, deer, arable and horticulture
Resource consent applications for farming related activities
Due diligence assessments of environmental compliance on farm sale or purchase, or when planning to do new activities on farm
On-farm compliance assistance
Farm Environment Plan development and auditing
Overseer modelling and nutrient management
Farm greenhouse gas emissions management
Farm performance monitoring and benchmarking
Farm environment-related group workshop training and facilitation

Bachelor of Commerce with First Class Honours, Lincoln University
Bachelor of Environmental Management & Planning, Lincoln University
Certified Nutrient Management Advisor (CNMA), Massey University Advanced Sustainable Nutrient Management course, Massey University
Advanced Greenhouse Gas Modelling workshop (Farmax and Overseer)
New Zealand Greenhouse Gas Emissions and Management course, Massey University
Certified Farm Nutrient Advisor, Waikato Regional Council
Certified Farm Environment Plan Auditor, Environment Canterbury

New Zealand Institute of Primary Industry Management (NZIPIM)
New Zealand Agriculture & Resource Economics Society
Women in Agribusiness (NZ)
South Canterbury Catchment Collective Group member